Pune Design Festival 2022

Design in Motion: Let’s look at motion from the lens of what it is not and what does it have to do with a brand? For starters, just like a brand, it is not stagnant, dull, boring, lifeless or dead. If the story of a brand is not expressed through the principles of motion, it will eventually die and become meaningless. Sheetal talks about the principles and theory of motion and how guidelines can be created to express deeper values and dimension.