A writer, a director and an Indian filmmaker of repute, Pushpendra is an alumnus of the prestigious National Institute of Design where he fine tuned his craft in storytelling. From popular ad films to feature films and even web series, Pushpendra excels in writing for all formats – short and long – and has received tremendous acclaim for his craft. Born and brought up in Lucknow, he is proud of his Hindi heartland upbringing and firmly believes that it adds a lot to his approach to work.
He has a firm opinion that ‘everything begins with a good script’ and that the craft should mostly be invisible. Having worked on ad films for many leading brands, his work has won several shortlists at all the global marquee events like Cannes Lions, Clios, Adfest and New York Festival. In fact, he has received many awards for his truly clutter-breaking work at Kyoorius, Abbys and Promax.
Pushpendra lives by the adage, ‘You cannot take Lucknow out of a Lucknowite’ and says that it is reflected in his craft.